Dear Home Seller
The real estate market is ever changing and traditional marketing is no longer enough!
VRI Homes (formerly Better Homes Realty) is changing the real estate marketing landscape.
The days of just putting your home in MLS and ad in local paper or magazine are gone. Digital marketing is critical to the successful sale of your home. Exposure is the key to highest price for your property.
Research shows that homebuyers search online for real estate, 94% according to recent reports. Most of them do not go to real estate company or agent websites. Surveys show that most buyer start at third party sites like Zillow , Homes.com, Realtor.com, Trulia.com, Homesin.com and many others. Several years ago VRI Homes began building third party websites, like newhomesinyourtown.com, homesofdistinction.com , historichomesinyourtown.com, adulthomesinyourtown.com, ushorsefarms.com, waterfronthomesinyourtown.com,mobilehomesinyourtown.com, modularhomesinyourtown.com, condosinyourtown.com and rentaslinyourtown.com.
Then we built Homesintheunitedstates.com, homesinnewjersey.com and then linked them to every town homesin(yourtown).com (example www.homesinrumson.com). These sites were featured in NYTimes article.Then we built digital marketing team of support staff to assist our agents in the new world. Our team consists of social media marketing specialist including facebook, Instagram, youtube, twitter, bloggers, press release writers, search engine traffic specialist. This investment in online marketing is what separates us from any other real estate company.
Goal is the get the highest price for your home, thru maximum exposure to buying public. We believe our system can promote your property like no other company can.
At VRI HOMES, we strive to assist our sales associates in providing an integrated home buying and/or selling experience for their clients. Our expanded family of services, including residential, commercial real estate, mortgage, title, and international relocation, provides clients with valuable, customizable full-service support when buying and selling. Our commitment has always been about having the best team of sales associates in the industry and providing outstanding service and support to our clients 
MARKETING PRESENTATION
Selling a home in today’s market can be challenging - the VRI HOMES Team understands that. While the market can be challenging, hundreds of homes are sold each week. What’s the difference between selling your home or failing to do so? The Details! Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, at VRI Homes no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this guide to help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home. When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, the VRI Homes Team has the right tools to successfully sell your home. If you’re serious about selling your home, we’re serious about getting the job done! “VRI Guarantee” – Lawrence Vecchio Broker Owner
Why Your Home Belongs with VRI?
Tradition, Distinction, and Innovation have distinguished VRI Homes as a leading real estate company. The VRI HOMES Board of Directors, along with management, recognize the importance of governing a corporate environment with effective oversight and strong accountability. Clients are our assets, so our values continue to drive the service received through innovative thinking, creative marketing, and leadership. Whether buying or selling, it is The VRI Homes mission to make clients feel at…HOME.
When our distinctive For Sale sign goes up, our innovative sales approach exposes your home to other agents, neighbors, and the potential buyers themselves. We reach them all. What happens when traditional service meet's Innovative marketing? Find out how innovation brings buyers and sellers together. Find out why VRI Homes is Best.
Best Price, Shortest Time and Least Inconvenience
High-low pricing
“Method of pricing for an organization where the goods or services offered by the organization are regularly priced higher than competitors, but through promotions, advertisements, and or coupons, lower prices are offered on key items.”
List home
above market value and have room to negotiate.
Price
leadership
The context is a state of limited competition, in which a market is shared by a small number of producers or sellers.
List home below market value to create immediate activity
Market-oriented pricing
Setting a price based upon analysis and research compiled from the target market. This means that marketers will set prices depending on the results from the research.
List home at appraised value
The Most Important Aspects of a Digital Marketing Plan
So what are the most important aspects of a digital marketing plan?
- Initial Market Place Analysis for your home. (overview of your market, realistic assessment of your performance in this space and competitive analysis)
- Articulation of clear Business Objectives of your digital marketing program – such as Increase awareness, increase sales activity, increase customer awareness– these are all standard business objectives but on their own they do not give you a pathway to implement them digitally – that’s why you have to dig down and go beyond these in a digital sense.
- Next step is to deconstruct these business objectives down into goals that give your plan a clear direction – you can then start to adopt tactics that will deliver these ‘Digital Goals’.
- Once you know what your digital goals are, then you can define what your main Key Performance
- Facebook , Google, twitter, instagram,snap chat, youtube and your website.
- When defining your target audience give them as much detail as possible – it will be worth its weight in gold when you start trying to communicate with them.
- For each of these develop a clear Value Proposition for your home and how it relates to them – and by that I mean, clearly articulate and answer the question, “If I am your ideal customer, why should I purchase from you over one of your competitors?”
- Once you’ve identified your personas, then you can research, based on their informational and locational needs as well as their digital behaviours, the correct and most appropriate digital channels to target them on
- This is where you then go into great detail on your digital channel strategy – be that SEO, PPC, Display, Email, Social, Affiliate, Mobile etc. I recommend strongly in this section that you break up your tactical solutions into: Customer Reach, Customer Acquisition, Customer Retention or some variation of this – essentially map the Digital channels on to the Sales/Buyer Cycle.
- And finally, define how you will measure all of this – for each of the channels you should have a clear measurement framework in place where you can measure the effectiveness of each of the channels and produce a matrix of core metrics that indicate whether you are on track to meet targets or not (and have a plan to take remedial action when not meeting targets)
Structure Of Your Marketing Plan
There’s a lot more detail to cover on this topic, but this should be enough for anyone to get started on their digital marketing strategy and plan. The basic structure is
- Market Research and Competitor Analysis
- Objectives and Goals
- Audience Setting and Value Propositions
- Channel Strategy
- Implementation
- Measurement