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Former CEO to head Real Estate Town Advocates Network


Larry Vecchio, Founder and CEO of, a Town and City-specific URL and Website company and
provider to the Real Estate Industry...announced that Allan Dalton, former CEO
of and President of HomesInYourTown, will also serve as President of
the Real Estate Town Advocates Network.

The Real Estate Town Advocates
Network, to be launched in the 2nd Quarter of 2013, will soon begin selecting
interested Real Estate Agents: “Ones who have long been primed to assume the
official role of Real Estate Town Advocate for the Town or Towns they already
capably and enthusiastically serve...and support,” declared Vecchio.

Real Estate Town Advocates Network and Business Model emerge out of the reality
that the adage of “Location, Location, Location” significantly drives consumer
Real Estate decision unquestionably speaks to the undeniable
connection between Real Estate values and the promoted and perceived value of
the Neighborhoods, Towns or Cities where such Real Estate

Homesellers are well aware that their home’s location is a vital
component that each buyer or investor factors into their highly thoughtful and
strategic decision regarding the real or perceived value of the related
Community or Town. Accepting this important relationship between the perceived
value of a town and property values, calls into question, “Who’s job is it to
formally, and with targeted and customizable off and online resources, market
each specific Town?”

Dalton believes that the answer is, “...that
community-centric Real Estate Professionals should assume such duties.
Naturally, it is those Real Estate Professionals who market themselves and their
properties...and are noted for serving their communities. Until now however,
these Professionals are mostly recognized for marketing specific properties or
promoting themselves...which is separate from the promotional needs of the

In effect, Real Estate Professionals are advocating for the Towns
where they work...but not to the degree that commands community wide
appreciation and respects. Town Residents are neither aware of this fact, nor
view these Professionals as their specific Real Estate Town Advocate.

EVER marketing should be elevated by integrating or combining personal,
property, and community-based marketing, it is now...due to the range, reach and
influence of the web,” observed Vecchio.

Vecchio further explained, “As a
way of seizing this robust opportunity, ‘RETAs’ through will
be providing select and civic-minded, community-centric Agents, Teams and (in
some cases) Brokerages with both the opportunity and years-in-the-making
resources necessary to become the unequivocal, trusted Real Estate voice
throughout Towns of all sizes throughout North America.”

“Given the order
of magnitude and consumer relevance of this concept and program, I have asked
Allan Dalton, former CEO of and Co-Founder of RETA, to lead our
Network,” Vecchio stated.

Dalton, named by NAR Realtor® Magazine as ‘One
of the Industry’s 25 most Influential Thought Leaders’, will bring to both
Network Members and Consumers alike a rich background in Real Estate marketing,
content creation, and Agent and Company consulting and

“Providing Marketing, Content and Coaching for our Members on a
completely Exclusive and Town-by-Town basis will be indispensable to the success
of our Network. Each Member will need to be prepared to serve their Town or incorporating our Content and Systems, off and online, into their
existing business plans,” Vecchio added.

“Given the unique and highest
perch from which certain Real Estate professionals enjoy their commanding view
of the Real Estate related fabric and lifestyles...distinctly represented by
each neighborhood, community, city or Town...our formalizing and celebrating
Real Estate agent value in this way is long overdue,” insisted

“Select and like-minded, community-responsible and responsive
Real Estate Professionals – on an exclusive, geo-targeted basis – will be
provided with off and online order to memorialize for Residents,
Real Estate Consumers and Businesses (and for referral and lead generation
purposes) that when one thinks of a particular Town or Towns from a Real Estate
Perspective...they will immediately think of that Real Estate Town Advocates Due
to this connection, ‘RETA’ could also be thought of to stand for: Real Estate
Engagement Through Advocacy.”

Dalton declared, “Larry’s timing is
noteworthy. By providing agents, on an exclusive basis, a unique and
town-specific URL and website...and corresponding Real Estate Town Advocates
resources, both off and online, he is enabling differentiation to occur at a
time when IDX and consolidation of the Industry has led to, in a sense, a
greater degree of commoditization!”

“Consumers, in general, and
Homesellers specifically, will welcome and embrace highly regarded local Real
Estate marketing professionals, extending a larger degree of their marketing and
web focus to the promotion of their particular Town or

Homesellers will immediately recognize how the promotion of their
Town and their lifestyle related content...will lead to the elevation of their
property value. This in turn, ostensibly, will lead to an unprecedented sense of
gratitude amongst all Town Homesellers towards each Real Estate Town

Real Estate Town Advocates (RETA) member websites will also
enable Residents to generate town-specific content from the prism of their
unique understanding...through the Neighbors and Children Know Best features
which are displayed on HomesInYourTown™ and Real Estate Town Advocates member

A question that needs to be asked by all those considering RETA
What percentage of buyers and/or investors need to be first sold on “the”
Town in be sold on “the” property?

The answer can be found,
again, in the venerable cliche...Location, Location, Location.

Location, Location is why we are launching the Real Estate Town Advocates,”
Dalton enthused.

To learn more about the Real Estate Town Advocates
Network, HomesInYourTown™ Websites, Pricing and Town/Towns/City



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